Knowing how to use SEO (search engine optimisation) to get web traffic to your articles or website is vital. Achieving a page one ranking on search engines such as Google will vastly increase the number of visitors to your articles or web pages.
Google is the number one search engine on the internet, so mastering your SEO techniques to get a high ranking on Google is very important if you want to increase the traffic to your articles or website.
What is SEO ? (Search Engine Optimisation)
When people search the internet for something, they do so using a search engine, like Google, where they type in one or several keywords into a search box. Google will then show them a list of webpage links which are most relevant to the keywords submitted. The higher your article pages are up this list increases your chances of being selected by the searcher.
Page One ranking on Google gives you a tremendous advantage. To achieve a high page 1 ranking you need to master SEO (Search Engine Optimisation). SEO is the art of structuring your article (or website) to give it maximum recognition by search engines.
How to use Keywords for SEO
Keyword Density
Keyword use is a very important SEO tool. Keywords are simply those words which define your article's subject. One of the main ways a search engine like Google works is simply to seek out the keywords that have been entered into the search box. It will give preference to those web pages which have a high number of the relevant keywords included on the web page. It is therefore very important to pay attention to the "keyword density" in your articles.
For SEO, make sure that your keywords are used frequently, and are spread throughout your article.
Highlighting some of your keywords can also be a useful SEO tool because Google will also assume that the words which you choose to highlight in an article are important to your subject matter. However it is important not to overdo things. Too many keywords and your ranking will suffer (not to mention, your article's construction and flow will suffer too). Google does not like web pages that are stuffed full of keywords.
You must strike a good balance with your keywords. You need to demonstrate what your article is about, but also that it contains useful content on the subject, which is what your readers are looking for.
Keywords in Titles
Another important way to utilise your keywords for search engine optimisation is to use them in your titles. You are far more likely to achieve a page 1 Google ranking if your keywords are in your article title and in subtitles within the article. You are reinforcing to the search engines what your article's subject matter is. Again don't overdo it. Don't create titles that are not relevant, just for the sake of creating titles.
Content is SEO King
The size and therefore perceived importance of your website or your article publishing website is also key to reaching Google page 1 ranking. Google loves a content rich website, but especially loves a website which continually adds fresh content. If you are writing for an article submission website it is therefore important to choose one that generally ranks well with Google. This will give your articles a "leg up" and so long as you use good SEO techniques within your articles you will have an excellent chance of achieving Google page 1 ranking.
Getting your articles ranked highly in this way is relatively easy if you are on the right website.
Getting your own website a page 1 ranking will take more time and effort but it is achievable with good SEOtechniques. If you are trying to get page one ranking for your own website then you will need to create several pages within it, all keyword rich, to convince Google that your site is a leading authority on your subject. Remember to have all the pages link to each other also.
Add fresh content regularly to keep the search engines interested in your site and write relevant articles on article submission sites that allow you to include a link back to your site. Your site will gradually creep up the search engine rankings and your traffic will flow readily.
As your traffic increases, so too will Google's regard for your website, which will boost your ranking still further.
If you prefer to buy some great SEO software to do the work for you then check out the following:
Speed SEO
Automated Traffic
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